How it works

It’s simple. We’ll manufacture and ship you video cards, already loaded your video message. When the video card is opened, it will play your video, sound and all.

You can send it to your leads, employees, or donors. They’ll watch it, be impressed, and want to learn more.

We can print a QR code which leads to your site, your email address, or any other information you'd like on the inside cover. And we can put your logo, or a catchy lead-in, on the front cover.

Unlike a printed mailer or an email, you are virtually guarenteed your message will be watched and shared. And, unlike those other mediums, video is simply more effective at converting than words alone. A video card is rare enough that many of your prospects will show it to their colleagues, something hard to say about a marketing email.

How long does it take?

We can ship custom printed video cards in as little as 24 hours from our US-based factory in Maryland. We can even ship them to your recipients directly, with some orders received by 12 PM ET delivered to your recipients the next day.

For non-urgent orders our standard lead-time is one week for orders up to 20 cards, and two weeks for orders of up to 100 cards. For higher quantities, contact us for details.

Our standard customization involves full-color printing of the front, back, and spine of the card, and the inside of the cover, on a white background with one of our stock 5" HD video modules. If you need a custom-engineered card or modifications to the video playing module itself our standard leadtime is 6 weeks.

Do cards play sound?

Yes, our cards play crystal-clear sound. Your sales pitch or background music will sound great!

Why choose us

We are the Henry Ford of video cards / video cards / video greeting cards. We have a standardized high-quality design which we stock in the US, and can custom-print with any design you can imagine. Rather than taking weeks to ship you cards from China, we can print on-demand, allowing you to order as little as a single card affordably, and to receive your orders in days, not months.

Because we operate at scale we have automated systems for designing, loading, and shipping our cards. That reduces the error rate, and keeps costs low, even when shipping hundreds of cards to dozens of different addresses, or when every card is customized with different videos.

Our card offer a timeless design, with a hard cover (like a hardcover book), and a white area around the video module. We hide our buttons on the edge, to keep the face clean, and our speaker holes are also hidden on the edge. Our modules are square, allowing them to be configured for either horizontal or vertical video.

If you are ordering 50 or fewer custom cards, or need something in less than 6 weeks, we are almost certainly your best choice. If you are designing something fully-custom, have lots of time, and are content with all your cards having the same design / video, you have many options for video cards. Get a few quotes and reach out to find out if we can meet or beat them.

Who buys these?

Our customers tend to be:

• B2B Sales / Marketing Teams

  They use our cards (sometimes kitted with other gifts) to motivate high value prospects to reach out. Millions of dollars in revenue has been generated with video cards, but it's still a new enough tactic that it works.

  These customers tend to provide one video per salesperson (sometimes with special videos for ultra-important prospects), and a spreadsheet with all the addresses they'd like cards sent to. We do the rest.

• Nonprofits / Universities

  They thank their donors with personalized messages from the Provost, etc. or send requests for donations using the same trick. It works, we've heard stories of donors crying in response.

  These customers tend to order 20-100 cards, customized with logos, and load them themselves as-needed.

• Videographers

  They bundle video cards with their videographer services, generating more revenue.

  These customers tend to order 10-50 cards, customized with their logo, and to load each card as their clients demand. They also sometimes have us print cards for each client, with their wedding photo on the cover.

Samples

Proofs and samples are available, often shipping the same day. Contact us to request a sample with your design!

Capabilities

Yes, we can:

• Ship you empty cards, for you to load with videos when needed.
• Ship different cards to each client / customer.
• Make cards with 7 or 10" screens, leather covers, etc.
• Ship you your cards only as you need them.
• Ship in unbranded boxes to your clients.
• Kit other gifts with cards (M&M Champagne bottles, Visa gift cards, etc.)
• Sell you just one custom card at a fair (cheap) price.
• Provide cards which store up to 8 hours of video / audio on them.

Pricing

Our pricing starts based on how many cards you pay for at once (even if they have different customization or videos):

• 1 - 10: $49 each
• 11 - 50: $44 each
• 51 - 100: $42 each
• 101 - 500: $38 each
• 500+: inquire!

If we are your only video card vendor we offer a loyalty discount by moving you to the next cheaper tier. Samples are also discounted $10 for orders up to 25, and are complementary for larger orders.

Custom printing is $15 for the first surface (inside cover, front cover, back cover with spine), with additional surfaces $10. We discount that as well:

The $15 fee is discounted as follows:

• 10: $12 each
• 20: $10.15 each
• 30: $9.90 each
• 40: $9.15 each
• 50: $8.85 each
• 100+: $8.15 each

The additional surface is discounted:

• 10: $9.15 each
• 20: $8.85 each
• 30: $8.15 each
• 40: $7.80 each
• 50: $7.20 each
• 100+: $6.85 each

Gift boxes are normally $12 each, we discount:

• 10: $9.25 each
• 20: $8.60 each
• 30: $8.10 each
• 40: $7.85 each
• 50: $7.25 each
• 100: $6.85 each

Our standard lead-time is one week (plus shipping) for orders of up to 20, and two weeks for orders of up to 100. Faster processing involves fees of:

• 75% of standard time: +25%
• 50% of standard time: +50%
• 25% of standard time: +100%
• Next Day / Holiday: +200%

Our standard cards fit up to 10 minutes of video. 20 minutes, add $15, 30 minutes add $30, 60 minutes add $40, 8 hours add $80.

Shipping is quoted based on the actual cost charged by UPS or USPS (or using your shipping account).

We don't charge sales tax outside of Washington DC and Maryland.

If you are ordering 100+ cards, and have at least a month, we can often reduce the custom printing cost significantly.

We can kit, combining your video card with other items you'd like to ship to your recipients. The cost is $20 each, plus the cost of any specialized packing materials.

Are you really US-based?

Yep! We were founded by a brother-sister team based in Washington DC. We do most of our custom printing and integration at our warehouse in Bethesda, MD, where we also stock our cards. Like most technology companies, most of our components come from China.

How effective is this really for sales and marketing?

When customers send 20 video cards, we generally hear they get 2-5 responses. Video cards aren't cheap, so I would only consider this if a warm lead is worth $250 or more to your business. If it's worth a lot more than that, consider recording unique videos for each recipient, and maybe including some other treats.

What other tips do you have?

• Our most successful customers pair the video card delivery with an email campaign, making sure the recipients are ready for the delivery and then soliciting a response. We can provide you with tracking numbers to make sure your messages arrive on time!
• A simple and human pitch always works best, ideally from the sales person who will be working with the customer in the future.
• Be sure to have great lighting in the room you are recording in.
• Don't stress about video quality, a video sent today is worth two sent tomorrow!

But I don't have a video

Look at your phone (the camera the back works best), and talk for 30 seconds to 3 minutes about your business. Structure what you say like an essay, with a catchy thesis ("You can save money using Widgets"), and then give two or three arguments why, finish with a story of a similar company doing well thanks to WidgetCo. Give them an easy way to move forward: "Send me a note with a time you have 15 minutes, we'll do a audit of how you are Widgeting now and your biggest opportunities to save money and convert more this quarter!" Your Emmy will be in the mail!

Can I have a bunch of technical details?

• Our cards use 5" HD IPS screens, which have a resolution of 854x480. That looks low, but on a 5" screen it's the same pixels-per-inch as a 4k 21" monitor.
• The cards have a small speaker on the edge, and between 256 MB and 4 GB of memory. Don't worry if your file is bigger than that, we shrink files to the right size / resolution automatically for you.
• Cards are powered by a small LiPo battery which offers about 2 hours of playback, and they come fully charged. They include a small USB cable which can be used to load and recharge them.
• They have five buttons on the edge: Play/Pause, Volume Up, Volume Down, Fast Forward, Rewind. The video automatically loops when you reach the end. You can include any number of videos and even play photos as a slideshow.
• They can be attached to their covers with the screens horizontal or vertical, based on the video content you have.

Is it hard to load the cards with my video?

We do it hundreds of times a day, so I hope not! We have a special website which walks you through converting your file to play perfectly on our cards. For an even easier experience though, just have us load the cards before we ship them to you.

What can we customize?

The fastest way to get cards is to use our pre-engineered 5" hard-cover modules. With that option the module will always be white, with tiny speaker holes on one edge and play/pause, volume, and fast forward / rewind buttons on another edge. Using that, module customization is limited to full-color photograph-quality printing on the:

• Front cover
• Back cover / spine
• Inside cover
• Gift box lid (if a gift box is desired)

Download a template for your designer, or just provide us with your logo. If your design stretches all the way to the edges of the cover, we recommend a 5mm bleed area.

If you would like further customization (alternative sizes, button layouts, etc.) we can quote them, but the lead time is generally 4-6 weeks.

These look really similar to the video books I see on SendHeirloom.com

We hope so! That's our consumer brand where we sell directly to customers. It's the same cards, just marketed differently.

Have any of this 'social proof' thing I keep hearing about?

Sure, sure. This is from Logan Hammerschmitt, the Director of the The Center for Entrepreneurship + Innovation (E+I) at Grove City College:

I'll share a story with you: today we had a prospective donor visit our Center, and we loaded a custom message on the sample book you provided for him. He was so touched by the book, and it sparked some great, genuine conversation that may not have occurred had it not been for the book. It really helped deliver the message and story we wanted to get across.

We have lots of quotes from Marketing customers, they generally look like this:

The gift was a big hit - we had some great responses from people who loved it and booked some meetings with us!

You guys are the best thanks! We have already gotten two responses from this mailing of people loving it!

Let’s up your marketing game! Contact us today.

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